Tuesday, September 26, 2017

BALLANTINE'S LAUNCHES ITS FIRST SINGLE MALT WHISKY EXPRESSIONS

Chivas Brothers, has announced the launch of three new 15 Year Old single malt whiskies, as part of a move into the category for its Ballantine’s Scotch whisky brand.

The Ballantine’s Single Malt Series - Glenburgie, Miltonduff and Glentauchers bottlings, have all been bottled at 40% ABV, and will give consumers a unique opportunity to experience the flavour of the three signature malts that form the heart of Ballantine’s blended Scotch whisky.

The Ballantine's Single Malt Series

Glenburgie is said to form the heart of Ballantine’s whisky character, delivering concentrated fruitiness and honeyed sweetness. Perfectly balanced, with aromas of soft red apples and pears, this whisky has a full and velvety texture and a long, round finish.

Miltonduff is said to be the foundation of Ballantine’s whisky character, bringing warmth and power. Floral with a subtle hint of cinnamon spice, this whisky is extremely smooth with gentle liquorice flavours and a long, warm finish.

Glentauchers is said to deliver the smooth and delicate lingering finish of Ballantine’s. With hints of delicate floral heather on the nose and soft berries and barley sugar sweets on the palate, this whisky has an incredibly long, luscious finish.

Commenting on the launch, Peter Moore, Ballantine’s Global Brand Director, said: “The single malts category is dynamic and continues to grow rapidly as more consumers become lovers of this iconic Scottish spirit. As a globally known brand, we are sure that consumers will have confidence in the quality and credibility of these new single malts as they are widely recognised as the signature malts that form the heart of Ballantine’s,” adds Moore. “Ballantine’s has never been one to pick the obvious route - we do things differently and create our own path to success. All of this is core to the Ballantine’s brand and our launch of three new single malts is yet another example of celebrating and staying true to our roots.”

The Ballantine’s Single Malt Series, will be available later this month though Asia Travel Retail, for a RRP of $56.00, per bottle.

Posted by Steve Rush