Friday, June 16, 2017

THE BALVENIE LAUNCHES NEW PEATED TRAVEL RETAIL EXCLUSIVE

William Grant & Sons, has announced the launch of the new peated travel retail exclusive expression, from its Balvenie single malt Scotch whisky brand.

The Balvenie Peated Triple Cask Aged 14 Year Old (48.3% ABV) was produced using a batch of heavily peated malt, and was matured in first-fill bourbon, refill bourbon and sherry casks.

The Balvenie Peated Triple Cask 14 Year Old

This latest release from the multi award-winning Speyside distillery, is said to pay a homage to a time when peated whiskies were commonly produced by distilleries across the region, including The Balvenie, who utilised locally sourced peat throughout the 1930s, 40s and 50s to dry barley processed at the distillery’s’ traditional malt floor, which is still in use today.

The Balvenie Peated Triple Cask is the product of trials undertaken by The Balvenie’s Malt Master David Stewart MBE and Ian Millar, former distillery manager and current Prestige Whiskies Specialist at William Grant & Sons.

At a time when very few, if any, Speyside distilleries were using peat in production, The Balvenie defied convention by distilling a batch of heavily peated malt, which was laid down to mature at the distillery in Dufftown, Scotland under the watchful eye of the industry’s longest-serving Malt Master.

Since this pioneering moment, the distillery has dedicated one week each year, named Peat Week, to using only peated barley in its production, in order to craft a different style of The Balvenie liquid with enhanced smoky notes.

The result of the initial experiment is said to be a classic honeyed whisky enriched with a delicate, sweet and lingering peat smoke that unlocks flavours unexpected from a Speyside distillery and showcases the brand’s truly innovative and forward-thinking nature.

Commenting on the launch, David Stewart MBE ,The Balvenie Malt Master, said: “Being able to experiment with different elements of whisky making and stock management is one of the most exciting and important parts of my job. The new Peated Triple Cask is a result of our continued efforts to innovate and trial flavours not typically associated with The Balvenie. The expression is testament to the freedom we enjoy as a family company, and shows The Balvenie in an unexpected way, yet still remaining true to the distillery style our drinkers enjoy.”

The Balvenie Peated Triple Cask Aged 14 Year Old, will be available later this month exclusively through travel retail, for a RRP of £65.00.

Posted by Steve Rush