Tuesday, May 23, 2017


Chivas Brothers has announced the launch of its first retail store, for its premium Royal Salute blended Scotch whisky brand.

Located in the newly developed Paradise City, leisure and entertainment complex in South Korea, the store is said to be aimed at affluent South Koreans, looking for the ultimate in prestigious whisky experiences.

Royal Salute opens its first retail store

Designed to take customers on an all-encompassing journey through Royal Salute’s Scottish heritage and world-renowned craftsmanship, the store will feature a maturation and olfactory bar to create a multi-sensory experience and allow guests to indulge in the product’s unique flavours and aromas in a way like never before.

Commenting on the news, Peter Moore, Prestige Brand Director at Chivas Brothers, said: “The opening of our first brand store in Paradise City is a strategic move that will give consumers the opportunity to enjoy our exceptional Royal Salute whisky while being educated and inspired by the brand’s unique heritage and values. By creating a direct and immersive experience, we will be able to build an even more personal relationship with our customers and remind them what makes Royal Salute such an exclusive brand.”

The Royal Salute store, which is located beside Pernod Ricard’s Perrier Jouet lounge in the new leisure complex, will offer visitors the opportunity to embrace the brand in a luxurious new setting, while providing exclusive access to some of Royal Salute’s limited edition expressions.

Posted by Steve Rush