Monday, May 22, 2017


Diageo has announced, that its oldest official bottle of Brora single malt Scotch whisky, which was distilled in 1972, has sold at auction for £14,500.

The 44 Year Old, drawn straight from the cask, ex-sherry cask matured bottling, was sold to an unnamed buyer at Bonhams auction house in Hong Kong, on Friday.

Oldest official bottle of Brora sells at auction for £14,500

Between 1972-74 production of ‘Brora’ was in batches, becoming regular in 1975 when the distillery itself was officially renamed Brora. It was however only produced until 1983, when the distillery was mothballed never to reopen.

This rare Brora bottling, is described as “a massive, brooding and drying old Brora that it is seemingly made of smoke, oak, pepper, dark fruit all encrusted in sea-salt then wrapped in seaweed and oilskins”.

Commenting on the news, Richard Walker, Global Head of Malts at Diageo, said: “The 1972 Brora is an exquisite single malt with unparalleled history and heritage. It represents the pinnacle of Diageo’s single malt Scotch whisky reserves and appeals to epicureans, collectors and investors alike. Over the last few years we’ve seen a rapid growth of interest in rare and collectable whiskies. High-end whisky collection is undoubtedly a growing trend and as such we’ve seen an increase in the auction market for this kind of rare bottling.”

He concluded by saying: “With connoisseurs all over the world aspiring to have a 1972 Brora on their shelves, we decided to give whisky lovers a rare opportunity to bid for this one-off bottle. The fact that it has been sold for over the estimated price speaks volumes about its allure.”

The 1972 Brora bottling, was taken from a single cask that is a part of Diageo’s ‘Casks of Distinction’. As part of this programme, Diageo gives selected private clients the chance to purchase single casks that have extraordinary quality and character. As each cask is entirely unique, patrons become the sole owners of some of the rarest whiskies ever to be released from Diageo’s extensive collection. 

Posted by Steve Rush