Tuesday, April 18, 2017


Dewar’s has announced the launch of a new bespoke multi-media app, as part of its award-winning tour experience at its Aberfeldy Distillery in Perthshire.

The app was inspired by similar innovations in some of the world’s leading museums and art galleries. Delivered via iPads for visitors to the distillery’s heritage exhibition, this new addition to the tour allows them to build their own experience rather than the more linear audio tour previously offered.

Dewar's launches new App as part of its Aberfeldy Distillery Tour

The app uses the latest technology to recognise visual trigger points, accessing additional information, imagery, sound and video when held over them. Provided in 11 languages, the app also enhances the experience for the distillery’s many overseas visitors.

Developed by Glasgow creative branding and digital agency Contagious, the app uses a simple interface with icons on screen to access specific room-based content throughout heritage exhibition. Access to the heritage exhibition and use of an iPad is included in all the distillery’s tour options, which also offer a guided tour through whisky production and the atmospheric warehouse, before concluding with a whisky tasting.

Commenting on the news, Jonathan Wilson, Visitor Operations Manager, said: “It’s exciting to see our historical archives presented in such a contemporary way. Whilst an iPad can never replace the personal interaction provided by our distillery tours, the new experience is a wonderful added bonus that allows whisky lovers, visitors and locals alike to delve deeper into the Dewar’s story.”

Visitors will also able to view items, that due to their fragility, are not currently on display to the public.

For more information on the tour, visit: dewarsaberfeldydistillery.com

Posted by Steve Rush