Friday, March 10, 2017

BUSHMILLS LAUNCHES NEW BOURBON CASK MATURED EXPRESSION

Bushmills Irish Whiskey, has announced the launch of a new bourbon cask matured expression, which is being aimed at both bourbon enthusiasts and those new to Irish whiskey.

Bushmills Red Bush (40% ABV) is non age statement blend, comprising of triple distilled Irish single malt whiskey and Irish grain whiskey, which has been matured in first fill bourbon casks.

Bushmills Red Bush

Launching initially in the United States, as a testament to the exponential growth the Irish whiskey category has experienced in America in recent years, this latest release from the Co. Antrim based distillery, is said to deliver notes of toasted oak and vanilla on the nose, followed by caramel and nutty flavours on the palate.

Commenting on the launch, Colum Egan, Master Distiller at The Old Bushmills Distillery, said: “While we’ve been innovating with our aged whiskeys for centuries, we’re excited to embark on a journey with the millennial drinker. Maturing the whiskey exclusively in first fill bourbon barrels creates an extremely smooth spirit that will resonate with frequent bourbon fans and first time Irish whiskey drinkers”.

Bushmills Red Bush, will launch next week in the US ahead of St Patrick’s Day, before then being rolled out across all current markets later this year. RRP $23.00.

Posted by Steve Rush