Thursday, February 09, 2017


Spirit of Speyside Whisky Festival organisers, have announced record-breaking ticket sales for this year’s festival, with 85 events selling out within 24 hours of going on sale and ticket sale values increasing by over £30,500.

The ticket sales income generated within the first 24 hours was £121,683 and the number of individual tickets sold was 4,185.

Spirit of Speyside Whisky Festival organisers toast record ticket sales

Whisky enthusiasts from all over the globe, logged onto the Spirit of Speyside Whisky Festival website, at noon on Tuesday, February 7th, setting a new record for the diversity of customers geographic locations recorded in the first 24 hours.

Tickets were sold in a total of 24 different countries, with the majority being for customers within the UK. However, Switzerland and Germany leapfrogged ahead of Scandinavian countries as the next biggest market, with the USA following in fourth place.

Commenting on the news, Pery Zakeri, Festival manager at the Spirit of Speyside Whisky Festival, said: “After setting new opening day ticket sales records for the last couple of years, we didn’t actually think it was possible to achieve this scale of growth. The level of interest has been phenomenal: as more and more tickets disappeared we couldn’t quite believe what we were seeing before our eyes.”

She went on to say: “All credit must go the many event providers for developing such a diverse programme of events that has captured the imagination of the whisky-loving public. I think this success underlines that we are a world-leading event and that for the true devotees – as well as whisky novices – it is a festival that they simply must attend.”

The Spirit of Speyside Whisky Festival, takes place in a region of Scotland widely regarded as the spiritual home of Scotch whisky. Situated directly between the cities of Aberdeen and Inverness, Speyside has over half of all the nation’s distilleries and is the base for many high-profile international brands.

This year’s festival runs from April 27th to May 1st, and the programme comprises almost 500 different events. There are still hundreds of tickets available, which can be searched and booked via:

Posted by Steve Rush