Thursday, February 23, 2017


Irish Distillers, has announced the launch of Method and Madness, a new range of premium whiskey’s that are said to underpin the continued commitment by Irish Distillers to experimentation and innovation at its Midleton Distillery in Co. Cork, Ireland.

Method and Madness Single Grain Irish Whiskey (46% ABV) matured in ex-bourbon barrels and finished in virgin Spanish oak casks - Method and Madness Single Pot Still Irish Whiskey (46% ABV) matured in a combination of ex-bourbon and ex-sherry casks and finished in French chestnut casks - Method and Madness Single Malt Irish Whiskey (46% ABV) matured in ex-bourbon barrels and finished in French Limousin oak casks - Method and Madness 31 Year Old Single Grain, Cask Strength Irish Whiskey (52.5% ABV) matured in ex-bourbon barrels.

The new Method and Madness range from Irish Distillers

Method and Madness, aims to harness the creativity of Midleton’s whiskey masters through the fresh talent of its apprentices. Taking inspiration from the famous Shakespearean quote, ‘Though this be madness, yet there is method in ’t’, Method and Madness is designed to reflect a next generation Irish spirit brand with a measure of curiosity and intrigue ‘madness’ while honouring the tradition and expertise grounded in the generations of expertise at the Midleton Distillery ‘method’.

Commenting on the launch, Brian Nation, Master Distiller at Irish Distillers, said: “At the Midleton Distillery, we are committed to innovation and experimenting with new whiskey styles. We are also invested in training and nurturing the next generation of Irish whiskey makers and this project really brings that commitment to life. The passing on of knowledge and skills is part of our DNA from our long line of master distillers, to the generations of coopers that served their apprenticeships at the Midleton Distillery. In fact, this summer our apprentice cooper, Killian O’Mahony will become our first qualified cooper in over 40 years’’.

The Method and Madness Single Grain, Single Pot Still and Single Malt Irish Whiskey’s will be available later this month from specialist retailers in the UK, France and Ireland for the respective RRPs of €49, €69 and €79. The Method and Madness 31 Year Old, Single Grain Cask Strength bottling will be available in the same markets from April, for a RRP of €1,500.

Posted by Steve Rush