Tuesday, January 31, 2017


Diageo has today announced the launch the of a new non-age statement Irish blended whiskey, along with plans to invest €25m in a new distillery at St. James’s Gate in Dublin.

Roe & Co Irish Whiskey (45% ABV) has been produced using hand-selected stocks of Irish malt and grain whiskies, that have been matured in bourbon casks.

Roe & Co Irish Whiskey

Named in honour of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish Whiskey in the 19th century, Roe & Co Irish Whiskey, has been created to reflect modern, contemporary luxury, in everything from pack to liquid, and with a focus of making Irish Whiskey more prominent in Europe’s booming cocktail culture.

The original George Roe and Co distillery, extended over 17 acres on Thomas Street in Dublin and was once Ireland's largest distillery. As neighbours for hundreds of years George Roe and Co and Guinness were the two biggest names at the heart of Dublin’s historic brewing and distilling quarter.

Diageo will now build on the heritage with the creation of a new distillery by converting the historic former Guinness Power House on Thomas Street. The new St. James’s Gate distillery, will be situated just a stone’s throw away from where the George Roe and Co distillery once stood and subject to planning approval will begin production in the first half of 2019.

Using her 30 years of experience, Diageo’s Master Blender Caroline Martin and her team set about meticulously sourcing and selecting stocks of the very finest Irish whiskies.  Having trialled over 100 prototype blends since December 2014, Caroline has created what is described as an extraordinary expression of Irish whiskey.

Commenting on the news, Colin O’Brien, Operations Director of Diageo, said: “The planned distillery will provide employment in the coming years – both at construction and operation stages. It will complement what is already the country’s most popular tourism offering, The Guinness Storehouse. This investment further demonstrates Diageo’s commitment to the growing vibrancy of The Liber-ties, one of the City’s most dynamic districts and the home of Irish Whiskey during the original golden age of Irish distilling. We are excited that the planned distillery will help revive the proud tradition of distilling in the Liberties.”

Roe & Co Irish Whiskey, will be available from specialist retailers across Europe from March, for a RRP of £30.00.

Posted by Steve Rush