Since 2014, Master of Malt’s ‘Whisky Santa’ seasonal giveaway, has been granting wishes to lovers of fine spirits around the world on Twitter and Facebook via the #WhiskySanta hashtag. Last year the Tunbridge Wells based business, also gave away thousands of pounds worth of gifts to shoppers via its website as a surprise bonus.
|Master of Malt announces £100,000 Whisky Santa giveaway|
This year as part of its no purchase is necessary promotion, Master of Malt will be giving away hundreds of bottles every single day, from its range of over 8,000 products. Some customers will also find that they have been given free shipping, a free bottle, or find that their entire order is completely free.
The social media based campaign has already won a number of awards, including Best Digital & Social Media Campaign at the International Spirits Challenge two years in a row, as well as Best Social Media eCommerce Campaign and Best Marketing & Advertising eCommerce Campaign at the 2016 eCommerce Awards.
Posted by Steve Rush