Thursday, November 10, 2016


Diageo has today announced that its World Class bartender competition will be returning for its nine year.

Kicking off in Manchester on November 14th, and then stopping off as part of a nationwide roadshow in Leeds, Liverpool, Glasgow, Edinburgh, Birmingham, Bristol, Bournemouth and London, bartenders are in invited to join one of ten sessions, each with 50 spaces, in order to prepare them for this year’s competition.

Aiden Bowie - World Class GB 2016 Winner

Hosted by the Diageo Reserve Brand Ambassador team, the roadshow has been designed to focus on what it takes to become a World Class bartender, with three unique training sessions centred on The Art of Blending, Remarkable by Design and the company’s 2016 Future Trends Report.

With the opportunity to represent Great Britain at the global final in Mexico next year, the Diageo Reserve World Class roadshow has been developed to inspire entries, whilst giving bartenders the tools they need to excel.

Commenting on the news, Dan Dove, Head of Diageo Reserve World Class, said: “Bartenders are at the heart of Diageo Reserve World Class, so taking the time to educate and support them ahead of the competition is crucial. This year’s Diageo Reserve Future Trends Report will be central to our training sessions, learning and predicting the evolving ways in which consumers are interacting with cocktails and drinking experiences."

The schedule for the World Class roadshow starting later this month; 14th November: Manchester – Cloud 23, 15th November: Leeds – Head Row House, 16th November: Liverpool - The Old Blind School, 21st November: Glasgow – The Corinthian, 22nd November: Edinburgh – Voodoo Rooms, 23rd November: Birmingham – The Edgbaston Hotel, 28th November: Bristol – Milk Thistle, 29th November: Bournemouth – The Larder House, 30th November: West London – Swift - 1st December: East London – Callooh Callay.

The 2017 World Class bartender competition, is open from today and will close on 15th February 2017, before the judge’s review entries and commence the in-bar judging phase, from which the semi-finalists are selected. 

Bartenders who are interested in taking part in the ninth year of the competition, should email: for full details.

Posted by Steve Rush