Tuesday, October 04, 2016

CHIVAS REGAL ANNOUNCES THE LAUNCH OF ITS FIRST BLENDED MALT

Chivas Brothers has announced the launch of the first blended malt Scotch whisky expression from its Chivas Regal range.

Chivas Regal Ultis (40% ABV) has been blended using single malts from Tormore, Longmorn, Strathisla, Allt A’Bhainne and Braeval distilleries.

Chivas Regal Ultis

Since 1909, only five people have ever mastered the iconic Chivas Regal house style, and Chivas Regal Ultis pays tribute to the strength of vision, commitment and mastery of Master Blenders; Charles Howard, Charles Julian, Allan Baillie, Jimmy Lang and of current Master Blender, Colin Scott.

Out of millions of casks in inventory at Chivas Brothers, less than 1% are used to create Chivas Regal Ultis, with the expert blending team individually nosing and selecting those of the highest quality to craft the blend; a traditional method of hand-selection that is no longer standard in the Scotch whisky industry today.

The Chivas Regal Ultis bottle, is said to mirror the precious whisky within and is designed to provide impactful on-shelf stand-out with a slender shape and contemporary crest in gold champagne. In honour of the Chivas Regal Master Blenders and representing the five signature malts within, the bottle features a unique pen-clip closure which is etched with five rings, and a striking placement of the Roman numeral figure for five on the highly crafted base and within the textured crest label.

Commenting on the launch, Colin Scott, Chivas Regal Master Blender, said: “I am honoured to have been one of only five Master Blenders for Chivas Regal, and I believe that Chivas Regal Ultis represents the true essence of this iconic Scotch whisky.  With the release of Chivas Regal Ultis, only the most precious single malts from five signature Speyside distilleries have been selected to craft this luxury blended malt whisky from the House of Chivas.”

He went on to say: “The crystalline freshness of Tormore shines through along with the contrasting, hint of spicy warmth present in Allt A’Bhainne, while the Longmorn single malt adds balance to the blend. The floral style of Braeval complements the fruity sweetness of Strathisla to create a complex and rich blended malt Scotch whisky. Chivas Regal Ultis is a blend that draws on expertise that has been handed down throughout the centuries and it will delight whisky connoisseurs around the world.”

Chivas Regal Ultis, will be available later this month from specialist retailers and travel retail outlets, for a RRP of £160.00.

Posted by Steve Rush