Thursday, October 13, 2016


Chivas Brothers has announced that its Ballantine’s Blended Scotch whisky brand, has partnered with renowned music video director and photographer, Dave Ma, to launch three new limited edition gift packs.

Created to champion inspiring and innovative individuals who are committed to expressing their creativity in unique ways, for its second year Ballantine’s Artist Series gift packs showcase Dave Ma’s unique perspective of Scotland, the home of the whisky, in what has been described as a series of stunning aerial photographs.
Ballantine's launches three new limited edition gift packs as part of its Artist Series

Dave has worked with some of today’s most exciting music artists, including Bastille and Rudimental, however his repertoire extends well beyond music photography, with a newly discovered passion for capturing aerial landscape photographs.

To push his landscape images of the Scottish Highlands beyond realism, Dave reworked his photographs for the Ballantine’s Finest Sleeve and Tin with a bold two-tone colour palette to reflect the energy and youthful personality of the Finest blend.

For the first time, tactile technology has been used on the Ballantine’s Finest Sleeve to reflect the look and feel of the rugged terrain of this corner of Scotland. For the Ballantine’s 12 Year Old Tin, Dave added depth to his photograph with a rich blue colour palette to reflect the complexity of flavours in the whisky.

Commenting on the news, Dave Ma, said: “I was ultimately drawn to working with Ballantine’s for the excitement of doing something completely different, that would still represent my artistic style. It was awe-inspiring to see that part of Scotland, and to be able to shoot a really unique perspective of that landscape. My focus was to capture the natural beauty of the terrain, but I wanted to move the images away from the all-too-familiar green landscapes of the Scottish Highlands and give each gift pack its own distinctive look, which reflected the personalities of each of the blends.”

The 2016 Ballantine’s Artist Series Limited Edition gift packs, will be available globally later this month.

Posted by Steve Rush