The new look Jameson brand home will strengthen Ireland’s growing whiskey tourism industry which currently attracts 600,000 tourists a year. To facilitate the refurbishment, the Old Jameson Distillery will close on August 31st and will officially reopen in March 2017.
|Irish Distillers announces €11 million redevelopment of the Old Jameson Distillery|
Construction work will begin in September and will be led by BRC Imagination Arts; Dublin based Architect firm TOTP Architects and Flynn Management & Contractors with approximately 100 people employed as part of the redevelopment work.
Commenting on the news, Jean-Christophe Coutures, Chairman and CEO of Irish Distillers said: “This investment marks an important moment in the history of Jameson in Ireland. We’ve grown up on Bow Street, in the heart of Smithfield, and we’ve always felt privileged to share our home with the world. Since we opened the Old Jameson Distillery visitor experience in 1997, we’ve welcomed over 4 million whiskey lovers through our doors.”
He went on to say: “Now, as the renaissance of Irish whiskey continues at pace following incredible global growth over 25 years, we want to build on our efforts to share the story of Irish whiskey and Jameson around the world. We’ve enlisted the world’s best ‘experience designers’ and complimented that with a 100 percent Irish contracting team who will work together to deliver on our vision.”
Irish Distillers Pernod Ricard is Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskey brands.
Jameson is the world’s fastest-growing Irish whiskey, experiencing 26 years of consecutive growth and hitting sales of 5m cases in 2015. Irish Distillers brands are exported to 130+ markets, with over 50 of those experiencing double- or triple-digit growth.
Posted by Steve Rush