Thursday, August 04, 2016


Brown-Forman has announced the launch of the Jack Daniel's Single Barrel Personal Collection, which for the first time will allow consumers to purchase their ow hand selected barrel of Jack Daniel's Single Barrel Select.

Up until now this was a privilege reserved only for Jack Daniel's Master Distiller Jeff Arnett, but now consumers from around the world will be able to explore Jack Daniel's Single Barrel for themselves.

Jack Daniel's launches Single Barrel Personal Collection program

Only the barrels from the top of the Jack Daniel's warehouse will be set aside for the Personal Collection program, as those exposed to the most extreme temperatures are said to create the most flavourful whiskey.

Due to the extremes of the Tennessee climate, each barrel is said to also have its own individual personality and characteristics, which help to create subtle differences barrel to barrel, a signature of the Single Barrel collection.

Barrels will be available to purchase through the Personal Collection program, with prices starting at $10,000. The new program will deliver a special and personalized experience, providing consumers with several different ways to make their barrel selections.

Participants can have the barrel selected for them by the Master Distiller, and receive samples based on flavour profiles, or they can travel to the distillery in Lynchburg and select their barrel with the help of Master Distiller or his team of Master Tasters.

Jack Daniel's has also created premium collectibles and experiences to be enjoyed with every Personal Collection selection including a custom barrel head and framed barrel certificate as well as a unique purchase certificate, luxury decanter and glassware. In addition, purchasers will also receive a personalized Jack Daniel's Single Barrel bottle with their name or special message.

Commenting on the news, Jeff Arnett, Jack Daniels Master Distiller, said: "The Personal Collection program represents the best of the best from Jack Daniel's Single Barrel and is a unique opportunity for whiskey enthusiasts to take part in what we do at Jack Daniel's. I couldn't think of a more perfect way for people to discover the nuances of our Tennessee Whiskey then by bringing them into the process and having them own a personal piece of Jack Daniel's Single Barrel."

By the Barrel was originally launched in 1998, following the introduction of Jack Daniel's Single Barrel. The brand has continued to expand on its crafted Single Barrel offerings, releasing Single Barrel Proof in 2015 and most recently Single Barrel Rye in February 2016.

Posted by Steve Rush