Monday, July 04, 2016


Drinks distributor Cellar Trends, has announced the launch of a cocktail competition for Rebel Yell bourbon, as part of the brand’s UK relaunch.

The ‘Rebel Your Cocktail’ competition, has been launched to find bartenders who dare to take a fresh look away from typical mainstream bourbon and dark spirits serves, and who can create an adventurous new generation of bourbon cocktails.

Rebel Yell Straight Bourbon Whiskey

Bartenders across London will compete in several heats, leading to the grand final on the 22nd of August.  The winning bartender will be rewarded with a VIP trip to the Kentucky Bourbon Festival, which takes place between the 13th and 18th of September. Runners-up will receive a bottle from the Rebel Yell limited edition series which is not sold in the UK.

Commenting on the news, Caroline Pihoue, Brand Manager for Rebel Yell at Cellar Trends, said: “The new competition encourages bartenders to break from convention and by-pass the norm of classic whisky mixes.  We very much look forward to judging some adventurous creations based on either Rebel Yell Small Batch Rye or Kentucky Straight Bourbon.  Judges will look for cocktails with attitude and soul; cocktails that will really appeal to bourbon lovers seeking a whole new taste experience.” 

Rebel Yell has been distilling wheated whiskey since 1849, and was the first distillery to produce Kentucky straight bourbon whiskey using wheat instead of rye in its mash bill.

The Rebel Yell range has been distributed in the UK by Cellar Trends since January 2016 and comprises: Rebel Yell Kentucky Straight Bourbon, Rebel Yell Small Batch Reserve, Rebel Yell Small Batch Rye, Rebel Yell Cherry liqueur and Rebel Yell Honey liqueur.
Full details are available from Information will also be available from the Cellar Trends stand at the Imbibe Live show in London on July 4th and 5th.
Posted by Steve Rush