Friday, July 15, 2016


Brown-Forman has announced the official opening of barrel house 1-14 and Motlow House at the Jack Daniel’s Distillery in Tennessee, as part of the brands 150th anniversary.

The completion of these projects comes as part of Jack Daniel’s commitment of inveting more than $240 million over the last several years to expand the distillery and its visitor experience.

Ribbon-cutting ceremony at the Jack Daniel's Distillery for the
official opening of Barrel House 1-14 and Motlow House

Barrel House 1-14 was originally built in 1938 as one of many locations at the distillery where whiskey was left to mature in white oak barrels. The building is now a part active barrel house and will form part of expanded tour offerings at the distillery.

The historic Motlow House was home to Lem Motlow, proprietor of Jack Daniel’s and nephew to the brand’s namesake - Jack Daniel. Serving as both a social space and an archive, the refurbished Georgian house will now be home to the Squires’ Room with areas for gatherings and private tastings.

The official opening was commemorated with a ribbon-cutting ceremony in Lynchburg with special guests including Governor Haslam and members of the Tennessee General Assembly and the greater Lynchburg community.

Commenting on news, Jeff Arnett, Jack Daniel’s Master Distiller, said: “In 2016, our 150th year, we anticipate nearly 300,000 guests visiting us in Lynchburg, where every drop of Jack Daniel’s is made. While it’s always our goal to make our whiskey as Jack did – the best that we can – we also want to ensure that our visitor experience is the best one possible. We are fortunate to have this impressive space in which to better understand and appreciate our Tennessee whiskey, and a historic landmark that can now be enjoyed by the most loyal of Jack fans.”

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tennessee, Jack Daniel’s Distillery, is the oldest registered distillery in the United States and is on the American National Register of Historic Places.

Posted by Steve Rush