Tuesday, April 19, 2016

GILES DEACON CREATES BESPOKE WHISKY STONES FOR HEATHROW

Heathrow Airport has today announced a collaboration with top fashion designer Giles Deacon, ahead of its month-long Whisky Experience, which launches on April 27th.

The internationally-renowned designer has designed a set of top-of-the-range, bespoke whisky stones, complete with a custom pouch, which will be offered as an exclusive gift with purchase to customers spending over £70 in World Duty Free stores and World of Whiskies stores at Heathrow.

Designer Giles Deacon creates bespoke whisky stones for Heathrow

The whisky stones have been handcrafted using soapstone and are intended as a substitute to ice cubes because of their cooling properties and ability to retain this temperature without compromising the flavour of the whisky.

Commenting on the collaboration, Giles Deacon, said: “I’m a huge fan of whisky and particularly enjoy sipping on Japanese blends whenever I travel, so what better way to keep my drink cool than to add a couple of hand crafted whisky stones to my tumbler. The inspiration for my design came from a print inspired by the Victorian textile designer and writer William Morris. I love the idea that passengers can take a little inspiration from British history with them on their travels from Britain’s most iconic airport.”

With nearly 1.1 million bottles of whisky sold at Heathrow each year, passengers travelling to the US, India and China are the most likely to pick up a bottle of the spirit when travelling through the airport.

The Whisky Experience takes place annually at Heathrow and is designed to give passengers the opportunity to taste and learn more about the popular spirit.

From travel exclusives by renowned distillers to premium single malt whiskies, there are over 300 different whiskies on sale at Heathrow and a number of experts will be on hand during May to introduce people to the range.

Posted by Steve Rush