Thursday, February 04, 2016


Sales of tickets to this year’s Spirit of Speyside Whisky Festival, have set a new record, with over 2700 tickets valued at almost £75,000 being bought within the first hour of their launch on Tuesday.

Within 10 minutes of tickets going on sale, transactions reached the same level that took an hour to achieve in 2015, while the same amount of sales that were processed in just an hour on Tuesday, took over 24 hours to amount on last year’s opening day.

New ticket sales record set for 2016 Spirit of Speyside Whisky Festival

Over 400 events in the packed programme will be taking place in the spiritual home of whisky from April 28th to May 2nd. Many have already sold out and many more have limited availability.

Visitors from the UK, Europe and North America have been the driving force behind the sales, with whisky lovers from as far afield as Bahrain, Australia, Japan and India also snapping up tickets on the opening day.

Commenting on the news, Pery Zakeri, Festival Manager, said: “The phenomenal demand has taken everyone surprise, and there seems no sign of sales slowing down. We have had ticket sales from a total of 22 different countries and in the first 24 hours of going live we had reached a sales value of over £91,000.  I think this just goes to show how eagerly anticipated the Festival is this year. We have garnered a fantastic reputation for putting on a world class event, and people are making sure they get in early to get tickets for the activities they really want.”

She went on to say: “As with previous years, the exclusive distillery tours have sold out first. The real whisky aficionados are always looking for very special experiences that are only available at the time of the Festival, so tours of distilleries not normally open to the public, such as Strathmill and Dalmunach, were snapped up within minutes. However, with 467 different events on the programme from whisky tasting and blending experiences and from heritage walks to traditional ceilidhs, there are still plenty of tickets available.”

The Festival is taking part in Scotland’s Year of Innovation, Architecture and Design, and many of the events are focused on the theme. There will be the chance to enjoy drams against the background of stunning architecture, and visitors will learn about the innovation born in the region which is home to some of the world’s best-loved whiskies. 

Posted by Steve Rush