Friday, February 05, 2016


Diageo has announced the launch of a special Chinese New Year themed bottle of its Johnnie Walker Blue Label, blended Scotch whisky.

Inspired by Asian culture, Johnnie Walker Blue Label - Year of the Monkey - Limited Edition, has been released to celebrate the start of the Lunar New Year.
Johnnie Walker Blue Label - Year of the Monkey Limited Edition

This latest special edition bottle, is said to capture the essence of the ‘Year of the Monkey’ with a majestic, golden monkey leaping across its unique white gloss bottle.

Commenting on the launch, Guy Escolme, Johnnie Walker Global Brand Director, said: "There is no denying the potential of the luxury Scotch whisky category and as such, we are committed to investing in the Johnnie Walker brand to drive the next decade of growth for this, the world’s best-selling blended Scotch whisky. This latest launch, of the stunning Limited Edition ‘Year of the Monkey’ bottle in honour of Chinese New Year, is yet another example of our commitment to invest and our firm belief in this brand as an ultimate luxury gift and unique expression of gratitude."

Limited to 1,350 bottles, Johnnie Walker Blue Label - Year of the Monkey bottle, is now available from specialist retailers for a RRP of £160.00.

Posted by Steve Rush