Friday, February 19, 2016


Pernod Ricard has announced the UK launch of Chivas Regal - The Icon. An ultra-premium, no age statement (NAS) blended Scotch whisky, which is said to be the pinnacle of the Chivas Regal range.

Chivas Regal - The Icon (40% ABV) has been blended by Master Blender Colin Scott, using over 20 of Scotland’s rarest whiskies, from distilleries including Strathisla, Longmorn and Glen Keith.

Chivas Regal - The Icon

Presented in an elegant bottle, each decanter of Chivas Regal - The Icon, has been hand-blown by dedicated master craftsmen at Dartington Crystal before being hand-filled with the luxury liquid. The glass is etched with careful precision before being dressed with finely crafted metalwork, while the green colour pays tribute to the original Chivas Regal bottle from 1909.

Each year Chivas Regal will produce a limited number of bottles of The Icon, making it a must have product for whisky enthusiasts and collectors alike.

Commenting on the UK launch, Colin Scott, Chivas Regal’s Master Blender, said: “Chivas Regal - The Icon is a truly exquisite blend – perfectly smooth with an intense concentration of sumptuous flavours that develop into an exceptionally long, lingering finish. I am exceptionally proud to launch this luxurious expression of the Chivas Regal house style in the UK. A unique taste of the past and a whisky destined for an iconic future.”

Chivas Regal - The Icon, initially launched in Dubai Duty Free in May 2015, and will now be available in the UK next month, from Harrods and The Whisky Exchange for a RRP of £2,000.

Posted by Steve Rush