Wednesday, January 20, 2016

CHIVAS ANNOUNCES THE LAUNCH OF A NEW NAS LONGMORN EXPRESSION

Chivas Brothers has announced the launch of a new no age statement (NAS) bottling from Longmorn, as part of its renewed focus on the Speyside distillery.

Longmorn - The Distiller’s Choice (40% ABV) has been triple cask matured in American oak, Oloroso sherry and traditional oak barrels, and is said to offer a new interpretation of brand’s signature classic toffee flavours.
Longmorn - The Distiller's Choice

Founded in 1894 by pioneering Scotsman, John Duff, Longmorn has long been considered one of Speyside’s best-kept secrets by whisky distillers, blenders and connoisseurs.

Created to be the epitome of exquisite taste, Duff sculpted the Longmorn signature style by marrying craftsmanship and advancing technological techniques. In his pursuit of excellence, he built a railway station adjacent to the distillery to bring in the best ingredients and swiftly export the whisky. His installation of broad, smooth-shouldered stills also allowed for a lower fill level that increases contact with the copper during distillation, known by distillers as the ‘kiss of the copper’, which reaps the benefits of fresh local water drawn directly from the Moray Aquifer. These same stills are used today.

Commenting on the launch, Clarisse Daniels, Global Marketing Manager for Single Malts at Chivas Brothers, said: “For more than a century, Longmorn single malt has been one of the best-kept secrets in Scotland, so we are very excited to be releasing The Distiller’s Choice. What better single malt than Longmorn, created in the Golden Era of Luxury, to delight discerning drinkers looking for quality, heritage and pedigree. Longmorn The Distiller’s Choice, with its soft, creamy and rich flavour profile, will be the perfect addition to the repertoire of knowledgeable Scotch whisky drinkers around the world.”

Longmorn - The Distiller’s Choice, will be available later this month from specialist retailers for a RRP of $94.00

Posted by Steve Rush