Wednesday, December 09, 2015

TULLAMORE D.E.W. DISTILLERY OPENS ITS DOORS TO THE PUBLIC

Tullamore D.E.W. Irish Whiskey, has announced that it has opened its doors to the public for the first time, with the launch of a trio of new distillery tours.

The Ultimate Distillery Experience, is one of three new tours launched by the brand, to provide an experience that will appeal to each and every visitor.
Tullamore D.E.W. Distillery opens its doors to the public

Visitors will follow the path of the production process, from still house to warehouse, and will have the opportunity to create their own unique blend in the distillery's blending room. They will also enjoy lunch at the Tullamore D.E.W. Old Bonded Warehouse on Bury Quay, the original site of the distillery.

A Whiskey Wise Masterclass, is the second of the new tours, with visitors delving into the life of Daniel E. Williams and discovering untold secrets along the path of the innovative founder of Tullamore D.E.W.

The Curious Taster's Journey, completes the new line-up of tours. A whiskey expert will personally guide guests on a journey that takes in every step of whiskey making, from grain to glass, with the help of a good story in good measure.

Commenting on the news, Cathy Sullivan, Marketing Manager of the Tullamore D.E.W. Visitor Centre, said: “A year in the making, it’s been a creative journey to get us where we are, and we’re extremely excited to launch our new tours. There's something engaging and fun here for everyone – from those with little knowledge of whiskey to true whiskey explorers.“

She went on to say: “We’re especially excited to launch the Ultimate Distillery Experience. Our distillery is a working one, and really offers an authentic insight into what it is that makes Tullamore D.E.W. a whiskey of True Character. Our aim is to offer real enthusiasts, who are as passionate about whiskey as we are, exclusive access like they’ve never experienced.”

The distillery which is located in Clonminch, on the outskirts of County Offaly, opened last year following a €35 million investment, and took more than 1,200 specialist engineers and construction workers a combined 475,000 days to complete.

In its first year the distillery laid down 22,392 casks, with production capabilities set to double in 2016.

Posted by Steve Rush