Tuesday, December 01, 2015


Chivas Regal blended Scotch whisky, has announced the launch of the 2016 Global Chivas Masters competition.

This month will see national heats start around the world, which will culminate with the grand final being held in Shanghai in July 2016.

2015 Chivas Master - Josh Reynolds from Hawksmoor Spitalfields in London

The national stages will challenge entrants to recreate Chivas Regal’s journey across the globe. Taking inspiration from the classic cocktails of New York to the booming bars of Shanghai. Entrants will be asked to create three drinks that enhance Chivas Regal’s smooth, generous style and epitomise its international appeal in order to reach the grand final.

The most talented competitor from each market will then be invited to spend five immersive days in Shanghai at the Chivas Masters Global Final, where they will undertake a number of key challenges following workshops from the industry’s best. Throughout five days of challenges and inspirational masterclasses, competitors will be judged on their bartending talent and ability to lead, mentor and inspire a team by a distinguished panel of industry experts.

Commenting on the news, Max Warner, International Brand Ambassador for Chivas Regal, said: “Mentorship and collaboration are traits found at the heart of the bartending industry. We want to celebrate this spirit of camaraderie through the Chivas Masters 2016 competition by encouraging entrants to celebrate success with their peers. We will be looking for competitors who are able to demonstrate a true spirit of leadership as well as excellent bartending talent.”

Collaboration will be rewarded this year by granting a winning team at the Global Final a once in a lifetime trip to The Tales of the Cocktail 2016 in New Orleans to learn from some of the industry’s most renowned bartenders.

A further prize will be awarded to the 2016 Global Chivas Master, who will earn a bespoke trip to one of the world’s most iconic bars in a city of their choice to create a signature Chivas cocktail as their lasting contribution to the global competition.

Posted by Steve Rush