Through the new ‘The Wood Makes the Whisky’ campaign, consumers are invited to gain a more in-depth insight into how Gordon & MacPhail’s approach to matching wood to spirit has shaped a number of whiskies in their portfolio.
|Gordon & MacPhail launch 'The Wood Makes the Whisky' campaign|
Using expertise honed over four generations, Gordon & MacPhail believe that wood really does make the whisky, with their skilfully coopered casks delivering a full spectrum of flavour compounds; from sweet vanilla notes found through Bourbon cask maturation to rich toffee, dark chocolate and spice notes derived through maturation in Sherry casks.
The new Gordon & MacPhail ‘Wood Makes the Whisky’ series is comprised of: Connoisseurs Choice Speyburn 1991 (46% ABV) - The MacPhail's Collection Bunnahabhain 8 Years Old (43% ABV) - Distillery Labels Ardmore 1996 (43% ABV) - Connoisseurs Choice Glen Spey 2004 (46% ABV) - Connoisseurs Choice Tormore 1997 (46% ABV) and Speymalt Macallan 2006 (43% ABV).
The series also includes a Rare Vintage Glen Grant 1954 (40% ABV) which has been matured in first fill sherry casks, and a Rare Vintage Strathisla 1965 (43% ABV) which has also been matured in first fill sherry casks.
Commenting on the campaign, Ewen Macintosh, Chief Operating Officer at Gordon & MacPhail, said: “Here at Gordon & MacPhail we have always been focused on the close relationship between oak and spirit, and have learned from vast experience that wood really does make the whisky. We have selected the special series of whiskies to demonstrate this complex relationship.”
He went on to say: “Our unrivalled collection is a liquid library showcasing whiskies from numerous Scottish distilleries, age profiles and whisky characteristics. From branch to barrel, we aim to deliver a perfectly matured whisky time and time again.”
A book and website have been created to accompany the campaign, for more details visit: http://wood.gordonandmacphail.com/
Posted by Steve Rush