The Jim Beam Urban Stillhouse, not only establishes a highly visible presence for the world's No. 1 bourbon in the most vibrant tourist destination in Louisville, but also offers guests a hands-on bourbon experience unlike any other.
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| The Jim Beam Urban Stillhouse visitors experience centre in Louisville - Kentucky |
Located 25 miles from its flagship distillery in Clermont - Kentuckyy, the Jim Beam Urban Stillhouse operates as a small working distillery and visitors' experience centre, with special features that include interactive displays and decor that immerse bourbon enthusiasts in the Jim Beam brand and educate them on the fine nuances of whisky making.
Commenting on the opening, Kevin Smith, Vice President of Kentucky Beam Bourbon Affairs, said: "For more than 220 years, Jim Beam Bourbon has made history and continues to do so by opening its first visitors' destination outside of our flagship distillery. We've taken the brand's rich heritage and put an urban spin on it, offering guests an interactive Bourbon experience coupled with a retail location, right here in downtown Louisville. The Jim Beam Urban Stillhouse is another place Jim Beam fans can call home as an extension of our Jim Beam American Stillhouse experience in Clermont, Kentucky."
To coincide with the opening, Jim Beam has launched a new Urban Stillhouse Select bottling, which will be available exclusively from the new Jim Beam Urban Stillhouse visitors experience centre in Louisville Kentucky.
Jim Beam Urban Stillhouse Select (50% ABV) features a steel stamped logo on the bottle, and is available in 375ml and 750ml sized bottles for the respective prices of $29.99 and $45.99.
Posted by Steve Rush