Tuesday, October 06, 2015


Diageo Reserve has announced that its World Class bartender competition will be returning for an eighth year.

Following on from the success of the 2015 World Class final, which was held in South Africa last month, Diageo Reserve has revealed plans to find both the UK’s and the world’s most talented, innovative and creative bartenders of 2016.

2015 Word Class UK Champion - Ali Reynolds
The competition will see two phases of entries, resulting in two semi-final events, to be held in December 2015 and May 2016, before ten UK finalists battle it out to be crowned UK champion in May 2016.

As one of this year’s main sponsors, World Class will officially open its 2016 competition to all bartenders at the UK’s biggest drinks festival, London Cocktail Week. The World Class hub will provide consumers and trade professionals alike the opportunity to explore the craft of cocktail making at the UK’s first World Class bar run by current UK champion, Ali Reynolds.

The hub will house a World Class Bartender Studio, which will host a series of trade and consumer workshops running throughout the week. The sessions will help to drive recruitment, as well as provide a platform for bartenders to experiment and hone their skills with sessions including ‘Liquid Science’ and ‘Above & Beyond’, conducted by trade experts.

Commenting on the news, Nick Temperley, Head of Diageo Reserve UK, said: “World Class has evolved considerably over the last few years and remains the biggest and most respected bartender competition in the world. Every year, we see a heightened level of quality entries and this in turn inspires a new wave of talent to enter the following year. We are very proud of World Class and have built a network of the world’s best bartenders over the last seven years. I very much look forward to working with the next round of industry leaders and cocktail trend setters, with the guidance of our existing World Class community.”

To enter this year’s World Class competition and for more details visit: www.theworldclassclub.com

Posted by Steve Rush