Jim Beam Citrus Highball Grapefruit, a ready-to-drink highball cocktail, is the first new product collaboration between Beam Suntory's Japan and U.S. teams. Since last year, Suntory Spirits has been actively promoting the “citrus highball” which has risen in popularity at bars and restaurants across Japan.
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| Jim Beam Citrus Highball Grapefruit - Launching in Japan at the end of July |
The brand hopes consumers will enjoy the new convenient contemporary take on the classic cocktail, which is said to add the distinctive delicious refreshing fragrance and flavour of grapefruit to the world’s number selling bourbon.
Jim Beam Citrus Highball Grapefruit, will be available in 350ml cans across Japan from the end of July.
Source: Beam Suntory