Friday, May 22, 2015


Ardbeg has unveiled the Haar, an innovative new serving tool that will be used by mixologists across the UK to introduce Ardbeg to a new generation of whisky enthusiasts and allow existing Islay malt enthusiasts to experience something unique.

The Ardbeg Haar, is a high tech carafe that utilises ultrasound pads that emit rapid vibrations, producing micro droplets which form the Haar mist. Developed in collaboration with Dr Edwards from Harvard University and Le Laboratoire, it invites enthusiasts to experience Islay’s characteristic thick, peaty coastal mists in cloud form.

The Ardbeg Haar

Ardbeg Haar, takes its name from the Scottish word ‘haar’ - a cold fog which sweeps in from the sea without warning, often enveloping Islay and the distillery which clings to its coastline.

Commenting on the Ardbeg Haar, Dr Bill Lumsden, Director of Distilling and Whisky Creation at Ardbeg, said: “The haar rolling in from the sea is as familiar sight to island life as the precious peat which influences our whiskies.  We believe that in this sampling ritual we have captured the essence of its elusive qualities.  The swirling mist will intrigue, immersing people in the aromas, tastes and textures of The Ultimate Islay Malt Whisky.”

Ardbeg Haar is now available for consumers to experience at several locations across the UK including; Hakkassan Mayfair in London, Hawksmoor in Manchester and Tigerlily in Edinburgh.

Source: Quercus Communications