Monday, May 18, 2015

ARDBEG CELEBRATES 200TH ANNIVERSARY WITH NEW LIMITED RELEASE

Ardbeg has today announced the launch of its latest limited Committee Release bottling ahead of this year’s Ardbeg Day on May 30th, which will be celebrating the 200th anniversary of the iconic Islay distillery.

It's been 200 years since Ardbeg single malt whisky was first distilled on the Scottish island of Islay and 15 years since the legacy of this cult whisky was safeguarded by the foundation of the Ardbeg Committee.

Ardbeg Perpetuum

The future of the distillery was guaranteed in 2000 when it formed one of the most passionate and devoted whisky fan clubs in the world with the creation of the Ardbeg Committee - to ensure “the doors of Ardbeg never close again”. Today the Committee has 100,000 members in over 130 countries and Ardbeg Day has become a global annual event.

To mark these memorable events, at this year’s Ardbeg Day, which has a ‘Past, Present and Future’ theme, committee members will have the opportunity to buy tickets to attend the celebratory London event held at The Vinyl Factory, commemorating the distillery’s bicentenary and be amongst the first to taste Perpetuum, the new limited edition.

Ardbeg Perpetuum (47.4% ABV) has been inspired by the many styles, ideas and quirks of fate which have influenced Ardbeg over time; it combines different styles, flavours, dreams and trials. Connoisseurs will taste a never-ending, rich and enticing combination of classic Ardbeggian notes and incredibly creamy flavours.

Commenting on this year’s Committee Release bottling, Dr Bill Lumsden, Ardbeg’s Director of Distilling and Whisky Creation, said: “Ardbeg’s character has endured for 200 years and we hope it will continue for centuries to come. The 2015 Ardbeg Day anniversary bottling, Ardbeg Perpetuum, celebrates this milestone year with a recipe that includes some very old and young Ardbeg, silky Ardbeg from bourbon barrels and some spicy Ardbeg from sherry casks.  The resulting expression combines classic notes of dark chocolate and treacle with sea-spray, peat smoke, vanilla and a hint of sherry casks, to create an unforgettable single malt with an aftertaste that is never-ending.”

Ardbeg Perpetuum, will initially be available exclusively from Ardbeg Embassies inc The Whisky Exchange from May 30th, then will be available from specialist retailers from June 13th for a RRP of £84.99.

Source: Quercus Communications