Friday, February 13, 2015

BOOKER’S BOURBON UNVEILS FIRST BATCH OF NEW LIMITED EDITION RELEASES

Booker’s Bourbon has unveiled the inaugural batch of its limited-edition collection celebrating founding distiller Booker Noe’s legacy as the father of small batch bourbon.

One of the few bourbons available today bottled straight from the barrel, Booker’s will now feature limited-edition labels inspired by Booker Noe’s love of bourbon, family and the spirit of experimentation.

Booker's Bourbon commemorative releases will be available
in limited quantities throughout the year 

Booker’s Bourbon Batch 2015-1 (64.4% ABV) named “Big Man, Small Batch” and aged for 7 years, 2 months and 16 days, features a custom label inspired by the iconic visual of Booker sipping bourbon in his rocking chair with his dog Dot by his side. The batch’s name honours Booker’s role in the creation of small batch bourbons and the larger-than-life personality for which he was known.

Commenting on the collection, Fred Noe, Beam’s 7th Generation Master Distiller, said: “Booker’s was founded on my dad’s dedication to making the very best bourbon there is, and I’m proud to honour him with this limited-edition collection. The ‘Big Man, Small Batch’ is the first batch to feature these new labels, giving our fans a little more insight into who my dad was and his love for creating great bourbon!”

Each batch of Booker’s Bourbon is hand-selected by Fred Noe, to ensure every bottle contains a robust, full-bodied whiskey that matches Booker’s whiskey preference. Noe also calls on the expertise of the “Booker’s Bourbon Roundtable”, an exclusive group of panellists consisting of top whiskey experts, enthusiasts and writers, to help select batches throughout the year - a tradition that will continue for the limited-edition collection.

Booker’s Bourbon Batch commemorative releases will be available in limited quantities throughout the year.

Source: Beam Suntory