HEAVEN HILL UNVEILS NEW NAME

Heaven Hill Distilleries has this week unveiled a new corporate name; Heaven Hill Brands, and a new logo that capture the company’s evolution from a leader in American Whiskey production – a position it continues to hold today – to the United States sixth-largest distilled spirits supplier.

Over the last three decades through internal product development and strategic brand acquisitions Heaven Hill has built on its foundation of American Whiskeys, including the world’s second-largest selling Bourbon - Evan Williams, to become a broadly diversified supplier of whiskeys, liqueurs, vodkas, rums and other spirits.

Heaven Hill Distilleries - Now Heaven Hill Brands

Commenting on the news, Heaven Hill Brands President, Max L. Shapira, said: “Although some people may still think of us primarily as a bourbon distiller, in reality, we are tremendously diverse, with brands in virtually every distilled spirits category. Our new name and logo illustrate that broader identity and will properly position us for the next 80 years.”

Brands are identified and developed to take advantage of the many, varied consumer tastes and are sold domestically and worldwide in more than 40 countries through innovative and aggressive marketing and sales initiatives.

While the new name reflects the company’s more diversified direction, it retains ‘Heaven Hill’ at its core, in reference to the company’s original American Whiskey distillery and longstanding history.

The new name and logo announcement kick off what will be a year-long celebration of the company’s 80th anniversary. Founded in 1935 by the five Shapira brothers to produce and market Bourbon and premium American Whiskeys, the company expects to soon fill its seven millionth whiskey barrel.

Source: Heaven Hill Brands