Over the last three decades through internal product development and strategic brand acquisitions Heaven Hill has built on its foundation of American Whiskeys, including the world’s second-largest selling Bourbon - Evan Williams, to become a broadly diversified supplier of whiskeys, liqueurs, vodkas, rums and other spirits.
|Heaven Hill Distilleries - Now Heaven Hill Brands|
Brands are identified and developed to take advantage of the many, varied consumer tastes and are sold domestically and worldwide in more than 40 countries through innovative and aggressive marketing and sales initiatives.
While the new name reflects the company’s more diversified direction, it retains ‘Heaven Hill’ at its core, in reference to the company’s original American Whiskey distillery and longstanding history.
The new name and logo announcement kick off what will be a year-long celebration of the company’s 80th anniversary. Founded in 1935 by the five Shapira brothers to produce and market Bourbon and premium American Whiskeys, the company expects to soon fill its seven millionth whiskey barrel.
Source: Heaven Hill Brands