In a first for Glenfiddich and the wider whisky industry, connoisseurs and collectors alike will be able to choose from a range of whiskies, personally selected for their unique taste and innovative finish by Malt Master Brian Kinsman.
 |
| The Glenfiddich Gallery - Buyers can choose from a bespoke colour palette of four primary colours and 12 accent colours, each with a link to Glenfiddich’s long history. |
Visitors to the gallery will encounter an immersive experience that showcases the unrivalled depth and breadth of Glenfiddich’s ancient and rare stock. It offers exclusive access to an incredible array of exceptional single malts and is home to an unrivalled collection of exquisite whisky.
Each of the prestigious malts on offer is unlike any other, with some whiskies finished in Bordeaux and rum casks, others in sherry butts and refill bourbon barrels. Some are sweet, some earthy, others fresh or deep and oaky, reflecting Glenfiddich’s family run philosophy to continually produce pioneering and innovative liquids.
To help navigate the rich selection of whiskies available, gallery visitors are able to compile an intuitive shortlist of suggestions that match their own personal taste preference, by answering four simple questions that help to deconstruct their palate.
When a whisky has been selected, the Glenfiddich Gallery then offers customers the opportunity to tailor and personalise their bottle’s packaging. Buyers can choose from a bespoke colour palette of four primary colours and 12 accent colours, each with a link to Glenfiddich’s long history.
The text on the bottle label can also be personalised, while an engraved copper plaque to commemorate the significance of the purchase completes the creation of a genuinely bespoke and unique signature bottle, unlike any other.
Commenting on the launch, Stella David, William Grant & Sons CEO, said: “Our ambition with the Glenfiddich Gallery is to create a genuinely luxury online retail experience that opens up our extraordinary world of rare and exclusive whisky. We designed the experience to be so much more than just a place to buy single malt. We want it to be the definitive destination for the luxury gift giver or whisky connoisseur, looking for a superlative and premium expression upon which they can stamp their own individuality.”
“Taking our rarest whiskies to a new level of luxury, the Glenfiddich Gallery represents another significant milestone in our history. We created the international single malt market in 1963 when Sandy Grant Gordon first exported Glenfiddich to the USA. More than fifty years later Glenfiddich remains part of a family run business and we continue to release our expressions in ways that continue to give our customers memorable single malt experiences. The Glenfiddich Gallery is both innovative and memorable, and undoubtedly delivers some of the rarest and finest whiskies we have ever produced.”
For more information on the new Glenfiddich Gallery, visit: www.glenfiddichgallery.com
Source: PorterNovelli