Johnnie Walker Gold Label Reserve - Travellers Edition, is aimed at the festive gift market in travel retail, and its striking metallic bottle coating serves to emphasise the super-premium, golden hues of the liquid that went into creating this blend, and the special moments that this whisky is made to celebrate.
|Johnnie Walker Gold Label Reserve - Travellers Edition|
Commenting on the release, Peter Fairbrother, Marketing Director of Diageo Global Travel, said: “We have created this Limited Edition bottle design exclusively for our Travel Retail partners in the run up to the key festive gifting moments. Johnnie Walker Gold Label Reserve Exclusive Travellers Edition, serves to highlight our commitment to provide differentiated premium products for the travel retail channel and we are positive that the luxurious world map design captures the imagination of travellers seeking gifts that celebrate journeys.”
Johnnie Walker Gold Label Reserve Exclusive Travellers Edition, will be available for a limited time on the run up to Christmas from travel retail outlets worldwide for a RRP of £48.
Source: Smarts Communicate