Monday, October 06, 2014

MACALLAN LAUNCHES RARE CASK IN THE US

The Macallan has introduced ‘Rare Cask’ to its core range of expressions in the US today. Taking inspiration from The Macallan's iconic triangle and intended to showcase the whisky's stunning natural colour, Rare Cask comes in a stunningly sculpted, heavy glass decanter reflecting the peerless spirit that defines The Macallan.

Rare Cask's rich ruby-red whisky celebrates three of The Macallan's greatest prides: exceptional sherry-seasoned oak casks, rich flavour and beautiful natural colour.

The Macallan - Rare Cask

The interaction of spirit and wood alone delivers the beautiful range of vibrant natural colours and flavour complexities that distinguish The Macallan whiskies; these signature characteristics reinforce the brand's position as one of the world's truly great single malt whiskies.

Commenting on the new release, Ken Grier, Director of Malts at Edrington, said: "The launch of Rare Cask represents an extremely exciting development for The Macallan. This new release celebrates the very foundations that make The Macallan so special – our glorious range of natural colour and the outstanding quality of our casks."

The Macallan Rare Cask's impressive journey from acorn to bottle begins in the ancient oak forests of northern Spain. From this tannin-rich Spanish oak, the staves are hand-fashioned in the province of Cadiz and the casks are hand-crafted and toasted by the Tevasa cooperage in Jerez. The Macallan's casks are seasoned with dry oloroso sherry for eighteen months, before being emptied and shipped whole to Scotland to be filled with fresh whisky.

Also commenting on the new release, Stuart MacPherson, The Macallan's Master of Wood, said: "Wood sits at the very heart of what we do at The Macallan, and Rare Cask further demonstrates the vital role of our casks in the production of our superb whiskies.  Our commitment to sherry seasoned oak casks is unquestionable and Rare Cask showcases The Macallan at its very best."

The fact that Rare Cask has been crafted from only handpicked, Spanish oak sherry seasoned casks, reflects The Macallan's unrivalled commitment to sourcing the industry's finest, most expensive and exclusive casks. The quality of the exceptional oak casks is the single greatest contributor to the outstanding quality, natural colours and distinctive aromas and flavours of The Macallan.

The Macallan's Master Whisky Maker, Bob Dalgarno, uses his in-depth knowledge of the thousands of casks maturing at The Macallan Distillery to distinguish the chosen few that can deliver Rare Cask's intensity of character. Great skill is required by the Whisky Maker to achieve consistency of natural colour from bottling to bottling – which in the case of Rare Cask is a stunning, ruby-red hue.

With a suggested retail price of $300 for a 750 ML bottle, The Macallan Rare Cask is now available in specialist retailers across the US.

Source: PR Newswire