Thursday, October 09, 2014


Jim Beam Bourbon is kicking things up a notch with the launch of its third flavoured whiskey offering. Kentucky Fire, the latest flavoured bourbon expression from the world’s No. 1 bourbon brand, features the flavour of red hot cinnamon liqueur to deliver a fiery kick and a smooth finish that makes for a perfect shot.

Jim Beam Kentucky Fire is bottled at 35% ABV and delivers an intense, sweet taste that complements the famous Kentucky straight bourbon whiskey it’s made with, and is the perfect bourbon to enjoy as a shot, chilled, straight, or on the rocks, and is ideal for anyone who already enjoys flavoured whiskey. 

Jim Beam - Kentucky Fire

Commenting on the new release, Chris Bauder, General Manager of Whiskies at Beam Suntory, said: “We’ve led the category in flavour innovation in recent years with Red Stag by Jim Beam, Jim Beam Maple and Jim Beam Honey, but our latest flavour certainly turns up the heat. We’re thrilled with the initial excitement we’ve seen for Jim Beam Kentucky Fire and are thrilled to continue to bring new and interesting flavour options to our fans and those who are new to whiskey.”

To support the launch, Jim Beam will release a collection of digital videos featuring the ultimate cinnamon bourbon-inspired shot rituals for Jim Beam Kentucky Fire fans – proving that there is truly no wrong way to get #FiredUp. The videos will be available on Jim Beam’s social channels including Facebook, Twitter and YouTube.

Source: Beam Suntory