Tuesday, October 14, 2014


Chivas Brothers has today announced the launch of Chivas Regal Extra (40% ABV) the first expression to be added to the iconic brand’s range of blended Scotch whiskies for seven years.

The new super-premium expression, which will be available in domestic markets from later this month and in Global Travel Retail from March 2015, has been created by Chivas Regal’s longstanding Master Blender, Colin Scott, as a tribute to James and John Chivas, the two brothers who famously pioneered the art of blending whisky in the 19th Century.

Chivas Regal Extra

Chivas Regal Extra is a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest malts in the Chivas inventory to create a rich and generous Chivas blend.

An incredibly rich and discerning interpretation of the Chivas signature style, Chivas Regal Extra has a fruity, sweet nose with notes of ripe pears, creamy toffee and a hint of ginger. The ripe pears continue on the palate, with sweet tropical flavours of melons and soft notes of vanilla and caramel, blending with spicy notes of cinnamon and hints of almonds, leading to a long and fulfilling finish.

In-keeping with the other whiskies in the Chivas Regal family, Chivas Regal Extra bears all the aesthetic hallmarks of a classic luxury whisky. The textures and opulent colours featured on the carton and the bottle convey the richness of both Chivas Regal Extra’s taste and heritage, as well as its super-premium positioning, making it an ideal whisky for gifting.

Commenting on the launch, Richard Black, Global Brand Director for Chivas Regal, said: “As the world’s first luxury whisky, Chivas Regal has a long history of important milestones that have helped shape the Scotch whisky category and define cocktail culture and the tastes of consumers the world over. The release of Chivas Regal Extra marks another momentous milestone for Chivas and we’re confident that this new super-premium whisky with its rich, generous flavour profile, will be well received by those looking for a truly rewarding and enriching whisky experience.”

Chivas Regal Extra is the fifth permanent expression in the Chivas Regal family, sitting within the super-premium range, positioned between Chivas 12 and Chivas 18.

Source: Chivas Brothers