Tuesday, September 09, 2014

SECOND NEW PERMANENT RELEASE FOR THE GLENLIVET NÀDURRA RANGE

The Glenlivet has today unveiled a second new permanent expression in its innovative Nàdurra range. The Glenlivet Nàdurra First Fill Selection (48% ABV) is a non age statement bottling that has been matured in first fill American oak barrels. This latest release follows the initial launch of The Glenlivet Nàdurra Oloroso - Travel Retail Exclusive earlier this year and its recently announced cask strength variant.

These new permanent expressions showcase the versatility and multi-layered quality of The Glenlivet, whilst meeting the growing demand for handcrafted single malt whiskies with an interesting twist.
The Glenlivet Nàdurra  - First Fill Selection

The range is crafted in small batches using traditional production methods and capturing the original passion behind George Smith’s distillery. Celebrating the highly skilful traditions of whisky making at The Glenlivet, all expressions in the Nàdurra range are bottled without chill-filtration, offering the additional complexity, body and texture of a whisky that has just been drawn from the cask.

The 19th Century production methods, combined with maturation in first-fill American Oak casks, imparts The Glenlivet Nàdurra First Fill Selection with an inviting aroma of soft vanilla, fudge and sweet, ripe pears, developing into a tropical mix of pineapple, banana and citrus on the palate and leading to a refreshing finish.

Commenting on the new release Nikki Burgess, Global Brand Director for The Glenlivet said: “Whisky enthusiasts have admired The Glenlivet for its signature smooth and fruity flavour profile for nearly 200 years so, with our Nàdurra range, we want to highlight the skill and craftsmanship behind The Glenlivet. The Glenlivet Nàdurra has long held an extra special place in the hearts of single malt whisky connoisseurs and we are confident that our new Nàdurra innovations will satisfy their increasing appetite for excellence in single malt whisky craftsmanship.”

The new expression comes in refreshed packaging, first introduced in April 2014, which all future expressions of The Glenlivet Nàdurra will be released in to emphasise the handcrafted nature of the range. The design includes a prominent batch number, cask-like stamps and a more visible translation of the Gaelic word, Nàdurra – meaning natural – to illustrate the essence of the brand.

Bottled at cask strength, The Glenlivet Nàdurra First Fill Selection will be available globally and will start rolling out later this month, retailing for around £50.


Source: Richmond Towers Comminications