Friday, August 08, 2014


Maxxium UK is launching Jim Beam’s Make History bartender challenge, welcoming contestants nationwide into the Jim Beam Bourbon family and rewarding the winning team with a once-in-a-lifetime opportunity to make their own history in Kentucky and meet Jim Beam’s seventh generation Master Distiller Fred Noe.

As Jim Beam invites bourbon fans to “Come As  Friends, and Leave As Family” in the next chapter of the global Make History campaign, the winners will travel to the Jim Beam American Stillhouse in Clermont, Kentucky and make history in the home of the world’s number one bourbon.

Make History with Jim Beam

Bar teams of three or four can enter by submitting an original, inspirational Jim Beam cocktail that they feel is worthy of making history and represents the personality and style of their bar.

Successful teams will be judged based on speed, accuracy and creativity through a series of unique and sensory challenges that will take place in a fun and fast-paced final this autumn in London.

Maxxium UK’s Marketing Controller for Imported Whiskey, Eileen Livingston says: “Our Make History campaign marks an exciting time for Jim Beam. To celebrate those who have helped bring this brand to life in the on-trade, we’ve created a unique competition that will reward the winning team with a trip to Kentucky and the opportunity for them to make history. Bourbon is thriving in the UK and Shake History celebrates the growth of the category and our brand while inspiring bartenders to make history with Jim Beam.”

The competition is open to all bars that stock Jim Beam. Bar teams can enter online or contact their Maxxium UK representative.

Source: Lime PR