DIAGEO LAUNCHES NEW AI WHISKY SELECTOR

Diageo, has announced the launch of a new online AI whisky selector, which is said to help consumers discover their favourite single malt Scotch whisky.
 
‘What’s Your Whisky’ uses Artificial Intelligence and Machine Learning to analyse a user’s personal flavour preferences and matches them with a single malt whisky that the AI thinks they will love.

Diageo launches new AI whisky selector

The latest digital innovation from Diageo, which can be accessed via any mobile or internet-connected device, asks consumers eleven questions to understand their individual flavour preferences.

Then using Artificial Intelligence and Machine Learning technologies, ‘What’s Your Whisky’ analyses the user’s preferences for a variety of sweet, fruity, spicy and smoky flavours found in single malt whiskies to create their personal “Flavour Print” and recommend a single malt whose flavour profile most closely matches the user’s.
 
Commenting on the news, Dr Adeline Koay, Principal Scientist, Research and Development for Diageo said: “We are using our extensive consumer knowledge, whisky expertise gathered over hundreds of years and cutting-edge AI to help consumers discover, explore and enjoy Scotch in new and exciting ways.”
 
‘What’s Your Whisky’ is now available in 6 languages and can be accessed via: whatsyourwhisky.com

Posted by Steve Rush

THE WHISKY EXCHANGE ANNOUNCES ITS ANNUAL WHISKY OF THE YEAR BLIND TASTING WINNER

Benromach, has claimed the top spot in The Whisky Exchange’s annual Whisky of the Year blind tasting, with their 15 Year Old Speyside single malt Scotch whisky.

The six shortlisted whiskies, which also included: Kavalan Classic Single Malt, Balvenie 14 Year Old Caribbean Cask, Glenallachie 12 Year Old, Lagavulin 16 Year Old and Port Askaig 8 Year Old, were all nominated by customers of the multi award-winning spirits retailer.

Benromach 15 Year Old

The judging of the most popular six was opened up to the public via the Whisky of the Year blind tasting set and online voting. Along with a blind-tasting event held in London.

Commenting on the news, Keith Cruickshank, Distillery Manager at Benromach Distillery, said: “Benromach 15 Years Old being named Whisky of the Year is an incredibly proud moment for the whole team at the distillery. Like all our whiskies, Benromach 15 Years Old is handcrafted using the finest natural ingredients and is a distinctive Speyside whisky with a subtle smoky character. The longer maturation softens its smokiness to hints of charred smoke while developing the wood imbued character of succulent honey, vanilla and fruit.”

All the shortlisted whiskies retail for under £65.00, and are bottled at standard strengths, and are all ongoing, commercially available releases.

Posted by Steve Rush

GLENDRONACH LAUNCHES NEW PEATED EXPRESSION

The GlenDronach Distillery, has announced the launch of a new peated single malt Scotch whisky expression.

The GlenDronach Traditionally Peated (48% ABV) was matured in a combination of Pedro Ximénez, Oloroso sherry and port casks.

GlenDronach launches new peated expression

This latest release from the Highlands based distillery, which was produced using casks hand selected by Master Blender Rachel Barrie, is said to deliver notes of Highland toffee, treacle meld, dark honey and coal smoked barley on the nose. Followed by notes of burnt orange, treacle, cloves and smoked bramble on the palate.

Commenting on the launch, Rachel Barrie said: “The GlenDronach Traditionally Peated offers connoisseurs a rare opportunity to explore the distillery’s rich depths of sherry cask maturation, whilst paying homage to the robust peat-smoked earthy character of the early 19th century, that James Allardice himself would likely have enjoyed.”

The GlenDronach Traditionally Peated, will be available later this month from specialist retailers, for a RRP of £51.00.

Posted by Steve Rush