With immediate effect, The Epicurean Lowland Malt has committed to donating £1 for every litre of sold globally - to The Benevolent Society (BEN) of the Licensed Trade of Scotland on a long-term basis.
|Douglas Laing's Epicurean brand to support the on-trade during COVID-19 crisis|
The BEN Society delivers financial, social and emotional support to those who have committed three years or more working in Scotland’s licensed trade – and thousands of bartenders are expected to benefit from the charitable partnership.
In a bid to reduce the immediate financial pressure on bartenders faced with reduced hours, they have also announced that they will recruit talented mixologists with a passion for whisky to develop innovative, new perfect serves for the award-winning Epicurean brand at home.
Dubbed “The Epicurean’s Cocktail Quarantine”, the activity is intended to economically support members of the on-trade whilst bringing some of the best bars - and indeed bartenders - to everyone’s home via social media.
Commenting on the news, Chris Leggat – CEO of Douglas Laing & Co. said: “The spirits category is in the thick of an exceptionally challenging period and we want to do what we can to support and give back. We’re acutely aware of the harsh reality that jobs will be affected, which is why our Epicurean Lowland Malt is looking to the future whilst also striving to alleviate some of the immediate financial pressure on some of the great people within our great spirits industry.”
Posted by Steve Rush