Thursday, October 10, 2019

HEAVEN HILL ANNOUNCES THE LAUNCH OF NEW LARCENY BOTTLING

Heaven Hill Distillery, has announced the launch of a new expression from its Larceny Kentucky Straight Bourbon Whiskey range.

Larceny Barrel Proof (64% ABV) is a wheated bourbon, which will be released three times a year; January, May and September. Each bottling will vary in ABV and consist of barrels aged from between six to eight years old.
Larceny Barrel Proof

Larceny is the heir to the wheated bourbons that make up the historic Old Fitzgerald franchise acquired by Heaven Hill Distillery in 1999. Continuing the tradition of Old Fitzgerald using wheat in place of rye as the secondary grain in the mashbill, Larceny uses more wheat than any of its competitors for a softer, rounder character.

The brand is inspired by the history of John E. Fitzgerald, who as a treasury agent in the late 1800’s and early 1900’s was one of the only people legally allowed to carry the keys to the barrel storage rickhouses. With a discerning palate for fine bourbon, John E. Fitzgerald often used his rickhouse keys to gain access to some of the finest bourbon barrels for himself. Those barrels from which he chose to help himself were often referred to as “Fitzgerald barrels” around the distillery.

First launched in 2012, Larceny is one of the most successful new-to-the-world bourbons in the past decade, enjoying both critical and consumer acclaim.

Commenting on the launch, Susan Wahl, Heaven Hill Distillery Group Product Director, said: “Larceny’s wheated Bourbon mashbill delivers a taste profile that is very approachable and smooth, a true crowd-pleaser. The addition of this non chill filtered, barrel proof offering to the Larceny family allows us to showcase a deeper character, richness and depth of flavor from our wheated Bourbon mashbill. Drawing from its lineage within the Old Fitzgerald family, Larceny Barrel Proof is an opportunity for Bourbon fans to taste a historical ‘wheater’ in its purest form."

Larceny Barrel Proof, will be available from January, from specialist retailers in the US, for a RRP of $49.99 -750ml.

Posted By Steve Rush