Tuesday, September 24, 2019

THE FAMOUS GROUSE LAUNCHES NEW SPANISH WINE CASK FINISHED EXPRESSION

The Famous Grouse, has announced the launch of the third bottling in its Cask Series, of blended Scotch whiskies.

The Famous Grouse Wine Cask (40% ABV) has been finished in Spanish red wine casks, producing what is described as a fuller bodied whisky with the classic smoothness typical of the brand.

The Famous Grouse Wine Cask

The Famous Grouse Wine Cask, is said to offer consumers the chance to explore wider flavour profiles within blends, in turn demonstrating the complexity and depth within the category. 

Commenting on the launch, Chris Anderson, Head of Brands at Edrington-Beam Suntory UK, said: “We place such importance on the quality of our wood, as it is such an integral part of bringing the product to life and we are delighted to be able to demonstrate this in an exciting, new way,  through the launch of The Famous Grouse Cask Wine Cask. Wine cask finishing is still relatively new in the history of whisky but is quickly growing in popularity as distillers look to explore the extensive layers of flavour development. These innovations are contributing to the inauguration of an everyday premium category for Blended Scotch Whisky and this approach demonstrates our commitment to bringing fresh opportunities for growth within the category”.

The Famous Grouse Wine Cask, will be available later this month, exclusively from Waitrose, for a RRP of £21.00.

Posted by Steve Rush