The new contemporary bottle design, is said to reflect the journey of the water source for the Arran single malts, which cascades through a series of six mountain waterfalls.
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| Arran unveils new look packaging and expressions |
An updated icon, which will appear on the new bottles in copper foil, is in the shape of the island itself and features a pair of eagles, which have always been an important part of the Lochranza Distillery story. Their nesting season prompted a break in construction back in 1994 when the distillery was being built and they have remained in residence for the past 25 years.
As part of the new ‘A Breath of Fresh Arran’ campaign, the
brand is also launching two new expressions; ‘Barrel Reserve’, which is said to
have a light, flexible and fruity character and the cask strength. ‘The
Bodega’, a Sherry Cask matured spirit, which is said to partner their
award-winning Quarter Cask ‘The Bothy’.
The opening of the company’s Lagg Distillery, their second
distillery on the island which opened earlier this year, has partly prompted
the re-packaging, as the company now becomes the owners of two very different
sites with different brand identities.
Commenting on the news, James MacTaggart, Master Blender at
Isle of Arran Distillers Ltd, said: “As a company, we have grown immensely
since I joined the team over 12 years ago. We were one of the first wave of new
distillers back in the early 1990s and in June this year, we started a new chapter
in our story with the opening of our second distillery at Lagg. It felt like
the right time to make the clear distinction between the unique and very
different spirits produced at each of our island homes.”
The new look Arran expression will be available later this
month from specialist retailers (RRP’s tbc) Newly packaged versions of their 18
Year Old and 21 Year Old bottlings, will be available in October.
Posted by Steve Rush