Cù Bòcan will continue to be distilled every winter in limited batches and made with lightly peated Scottish barley, but will now also explore innovative types of casks and maturation.
|Tomatin unveils new look and expressions for its Cù Bòcan range|
The Highlands based whisky brand is relaunching with three new expression; its Signature malt (46% ABV) matured in Bourbon, Oloroso sherry and North American virgin oak casks, Creation #1 (46% ABV) matured in Black Isle Brewery imperial stout and Bacalhôa Moscatel de Setúbal wine casks and Creation #2 (46% ABV) matured in Japanese Shochu and European Virgin Oak casks.
As part of the relaunch, Cù Bòcan have partnered with specialist drinks branding agency, Thirst Craft, for a distinctive redesign which now reflects Cù Bòcan’s contemporary spirit. The bespoke layered bottle is inspired by the different forces that interweave in order to unlock the unusual: subtle smokiness and surprising sweetness; meticulous preparation and unpredictable nature; lightly peated barley and unusual casks.
Commenting on the news, Stephen Bremner, Managing Director, said: “Consumer testing feedback reaffirmed that the Cù Bòcan spirit was exceptional with powerful potential, but were telling the wrong story. We’re excited this new positioning puts the product back at the heart of Cù Bòcan to welcome people into the world of lightly peated whisky and the unusual finishes that lie within.”
The new look Cù Bòcan range will be available later this month from special retailers, with the Signature and Creations bottlings, retailing for the respective RRP’s of £45.00 and £60.00.
Posted by Steve Rush