Douglas Laing’s Rock Island 21 Years Old (46.8% ABV) and Rock Island 10 Years Old (46% ABV) have both been blended using single malts from the islands of Islay, Arran, Jura and Orkney.
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| Douglas Laing launches two new Rock Island expressions |
Douglas Laing’s Rock Island 21 Years Old, is a limited release of just 4,200 bottles, whereas Rock Island 10 Years Old, will be a permanent addition to the brands core range of bottlings.
In addition to the new releases, Douglas Laing has also announced a new campaign, to bring the Rock Island brand to life.
Featuring the headline “A remarkable encapsulation of Scotland’s Whisky islands” images of the new malts and illustrations highlighting their tasting notes, will form the basis of a multi-channel marketing campaign spanning print, digital advertising, social media and trade collateral.
Commenting on the news, Cara Laing, Director of Whisky, said: “We’re thrilled to celebrate sea-faring Scotch Whisky this summer with our new global brand campaign and two new releases in our Rock Island range – Rock Island 10 Years Old and Limited Edition 21 Years Old. Created by marrying together Single Malts distilled on the Whisky Islands of Islay, Arran, Jura and Orkney, Rock Island and its special edition counterparts genuinely encapsulate the archetypal salty, smoky, peppery warmth that Island Whiskies are famed for, and our new master visual, print and digital advertising alongside events across key markets globally are designed to bring those mouth-watering qualities to life”.
Douglas Laing’s Rock Island 21 Years Old and Rock Island 10 Years Old, will be available later this month from specialist retailers, for the respective RRP’s of £89.99 and £45.00.
Posted by Steve Rush