Monday, July 22, 2019

CHIVAS BROTHERS ANNOUNCES NEW EXPRESSIONS AND PACKAGING REFRESH FOR ROYAL SALUTE

Chivas Brothers, has announced the launch of two new Royal Salute bottlings, along with a packaging refresh for its signature 21 Year Old expression.

Royal Salute – The Malts Blend 21 Year Old (40% ABV) has been producing using a blend of 21 single malt Scotch whiskies, all of which have been aged for at least 21 years. Royal Salute The Lost Blend 21 Year Old (40% ABV) has been producing using whiskies from some Scotland’s ‘lost’ distilleries and is the first peated expression in the Royal Salute range.

Chiva Brothers announces new expressions and packaging refresh for Royal Salute

In addition to the two new expressions in the Royal Salute 21 Year Old range, its signature expression has been given a new look, which is said to showcase a contemporary take on its rich history with a colourful, enchanting depiction of the British Royal Menagerie that pays tribute to the brand’s royal heritage.

Commenting on the news, Sandy Hyslop, Royal Salute Master Blender, said: “Royal Salute is the pinnacle of exceptionally aged Scotch whisky, starting where others end at 21 years. The Malts Blend and The Lost Blend join our Signature Blend to bring even more choice for discerning whisky aficionados looking for an outstanding whisky experience.”

He went onto say: “As Master Blender for Royal Salute, there is no greater honour than protecting the continuity of the blend that was first created in 1953 and has remained exceptional ever since. But to be able to create something entirely new for this sensational portfolio – elevated Scotch whiskies evoking the signature Royal Salute style but with their own unique characteristics – that’s truly something special."

Royal Salute – The Malts Blend 21 Year Old, will be available later this month from specialist retailers, for a RRP of $135.00. Royal Salute - The Lost Blend 21 Year Old, will initially be exclusive to Singapore Duty Free, before being available in Global Travel Retail, for a RRP of $135.00.

Posted by Steve Rush