The Glasgow based drinks firm, is hoping to attract 22 million UK Adults to the brand in 2019, with a campaign titled ‘Say Hello To Jura’.
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| Jura launches new six figure sum consumer advertising campaign |
‘Say Hello To Jura’, is said by the brand to be a warm and welcoming invitation to discover all there is to know about island life. Designed to inspire new drinkers from across the whisky category, to explore Jura’s accessible style of whiskies, it aims to position Jura as a true category builder.
Comprising cinema advertising, national broadcast video on demand, out of home advertising and digital advertising; the campaign will deliver nationwide coverage, as well as focused investment on key cities including London, Glasgow, Edinburgh, Leeds, Birmingham and Manchester.
Commenting on the news, Kirsteen Beeston, Head of International Malts Brands at Whyte & Mackay, said: “We know our audience are looking for brands with a real sense of purpose, and that when they hear our brand story they are captivated by the role Jura Distillery plays within its surroundings. Jura, as a tiny island community, produces a malt unlike any other because all 212 islanders have an emotional stake in the distillery and the whiskies produced there.”
Earlier this week Jura announced the launch of two new 21 Year Old expressions; Tide and Time, which were released in celebration of the brands Island home.
Posted by Steve Rush