Former bartender Alex Walker, who has taken on the role with immediate effect, will now be focusing on elevating awareness of the brand and bridging communications between Glenfiddich and consumers, bars, restaurants, retailers and the press.
Commenting on the news, Alex Walkser, said: “I am extremely excited to be joining the William Grant & Sons UK family. It is a huge honour and privilege to work for a brand that represents over 130 years of history, heritage, and experimentation. I can’t wait to be part of this journey and help craft future success for Glenfiddich!”
Alex takes over from Stephen Rutherford, who previously held the role up until last year, when he took on the position of Glenfiddich UK Brand Manager.
Posted by Steve Rush