The US National Historic Landmark distillery, welcomed 231,523 guests in 2018, an increase of 15% over the previous year. Since 2010, Buffalo Trace has seen a 345% growth in visitors.
|Buffalo Trace Distillery announces record year for visitors|
The rapid increase in tourism is on trend with growing bourbon sales and is why the distillery is in the midst of a $1.2 billion investment to expand its distilling and aging capabilities, and again expand its visitor centre to accommodate an increasing number of guests.
Commenting on the news, Meredith Moody, Director of Homeplace Development at Buffalo Trace, said: “It’s exciting to be growing in all aspects, we are thrilled that so many people took their time to come and see our team at work. Our growth in visitation has allowed us to expand our tour offerings to six different complimentary tours, and offer our guests a unique look at the Distillery with each visit. Having just completed an expansion of our Visitor Centre in 2015, we are looking forward to again expanding our tour capabilities to accommodate even more guests as we continue to grow.”
Buffalo Trace just finished replacing its 1951 boiler, and will soon begin adding 12 additional fermenters and replacing the mash cookers. In order to make room, the existing bottling hall is in the process of moving to another area on site where the bottling lines will be modernized to allow for more efficiency and better capacity.
The Distillery is also building 22 new barrel warehouses on the farm it owns adjacent to the distillery at a rate of one new warehouse every four months. Each warehouse will hold 58,800 barrels.
Posted by Steve Rush